Copy

I’ve worked as a creative and copywriter on campaigns that cut across TV, web, print and video and have composed content, original concepts, articles, straplines, scripts and decks that assist in the creation of integrated advertising campaigns designed to inform, engage and excite audiences. I provide copywriting services for digital engagement including website content, SEO, social media management, e-mail marketing, banners and taglines, white papers and creative concepts for brand strategy and marketing campaigns. I can also assist in producing content for letters, press releases, marketing reports, catalogues, flyers and brochures.

Concept and content for print campaign.

Digital content creation for website.

 

Case Study: Following the brief from the client I pitched my content to a target market (predominantly women with families and young professionals in their 30’s), who have busy schedules and little time to carry out the weekly shop, yet still enjoy cooking and consider family time and healthy eating to be a very important part of their lives. With this in mind, I have also been as brief as possible whilst still conveying all the information required in a clear and concise manner optimised for SEO. The content is warm and conversational to align with Gousto’s overall tone of voice whilst keeping a sense of how seriously Gousto cares about providing quality, local sourcing and zero waste etc. I have referenced Gousto's ‘Good Egg’ award as although many companies declare a commitment to animal welfare, few can back it up with such clear evidence.

Client: Ocado

 

Title: The Other Way

Format: Radio

Length: 30 Seconds

 

 

(SFX: Busy Supermarket)

Harassed Mum:

Racing round the aisles at over 60 miles an hour,

searching high and low for olives - where's the spelt organic flour!?

Whilst politely being battered by the baskets and the trollies-

and the friendly fight to find the freshest fruit and firmest caulis.

Keeping all the kiddies calm with comics, crisps and cake,

then a 40 minute queue to find... I didn't get the steak.

 

(SFX: Calm classical music)

Relaxed Mum:

Or there is the other way, the one that's pure simplicity:

o-c-a-d-o.com - I let it all just come to me.

 

Ocado. Choose the easy life.

 

 

END

Concept and content for 30 second radio advertisment.

Digital content creation for website.

Concept and content for print campaign.

Digital content creation for website.

Client: EasyJet

 

Title: The Three Witches

Format: Radio

Length: 30 Seconds

 

 

(SFX: Bubbling cauldron. Thunder and lightening)

Witch 1:

When shall we three meet again - in thunder, lightening or in rain?

 

Witch 2:

Or...I was thinking sunny Spain?

 

Witch 1:

Ehh!?

 

Witch 2:

Well it's the Easyjet Autumn sale again! Thousands of seats reduced in price -

 

Witch 3:

Oh I'd love to jet off somewhere nice.

 

Witch 1:

With click of mouse on page of web -

 

Witch 2:

Or you could just use your phone instead. Oh come on, girls, let's have some fun!

 

All:

Let's Easyjet to winter sun!

 

ANNCR:

The Easyjet autumn sale - now on! Check website for details.

 

Witch 1:

Who's packing the cauldron?

 

 

END

Concept and content for 30 second radio advertisment.

Concept and content for print campaign

Concept and content for integrated campaign.

 

Overview: Meet Spammy, The Talking Spam. He's very pleased to meat you. As the conceptual new face of Spam, literally, Spammy not only serves to serve you up a whole range of ideas on how to serve Spam, he also has another use - a messenger for people who find it hard to say things in the conventional way.

NICO RUSSELL

Nico@NicoRussell.com

07964 856 806

All copywriting copywritten is copyright of copywriter Nico Russell©2017