Copy

I’ve worked as a creative and copywriter on campaigns that cut across TV, web, print and video and have composed content, original concepts, articles, straplines, scripts and decks that assist in the creation of integrated advertising campaigns designed to inform, engage and excite audiences. I provide copywriting services for digital engagement including website content, SEO, social media management, e-mail marketing, banners and taglines, white papers and creative concepts for brand strategy and marketing campaigns. I can also assist in producing content for letters, press releases, marketing reports, catalogues, flyers and brochures.

UNICEF

Copy for print campaign

Unicef is the World's leading organisation working for children in poverty and danger. The copy in this print campaign to promote donations via text backs up the striking and emotive image of a tiny hand clutching an adult's finger and encourages the public to see themselves in a position of power to help those who are too young to help themselves.

GOUSTO

Digital content

Following the brief from the client I have pitched my content to a target market (predominantly women with families and young professionals in their 30’s), who have busy schedules and little time to carry out the weekly shop, yet still enjoy cooking and consider family time and healthy eating to be a very important part of their lives. With this in mind, I have also been as brief as possible whilst still conveying all the information required in a clear and concise manner optimised for SEO. The content is warm and conversational to align with Gousto’s overall tone of voice whilst keeping a sense of how seriously Gousto cares about providing quality, local sourcing and zero waste etc. I have referenced Gousto's ‘Good Egg’ award as although many companies declare a commitment to animal welfare, few can back it up with such clear evidence.

ALL IN GOOD TIME

Digital content

Digital content creation for a client website. The company holds music-based team building events across the World and required in this example informative, concise clear copy giving an overview as to what prospective clients can expect from the event.

BOURSIN

Copy for print campaign

Brief: Encourage people to buy Boursin over the summer months.

SPAM

Conceptual campaign

Meet Spammy, The Talking Spam. He's very pleased to meat you. As the conceptual new face of Spam, literally, Spammy not only serves to serve you up a whole range of ideas on how to serve Spam, he also has another use - a messenger for people who find it hard to say things in the conventional way. Here is an 'exspample'...

ROYAL LONDON

Copy for print campaign

Brief: Encourage people to buy Boursin over the summer months.

NICO RUSSELL

Nico@NicoRussell.com

07964 856 806

All copywriting copywritten is copyright of copywriter Nico Russell©2017