Hello. My name is Nico Russell and I'm an award-winning writer, children's author and conceptual copywriter based in Southwest London. I help companies inform, engage and excite their customers with clever copy and creative campaigns to ensure their brands remain top of mind and relevant to consumers. I'm currently the youngest person to win the United Press National Poetry Prize and my children's book, Nana's Knickers, has won various awards including 'The Word On The Ward Book Of Choice'.
I create tailored communications and creative content for specific audiences to help companies engage and inform their customers as part of an integrated brand strategy.
I create stories for children that entertain, amuse and educate them, helping to develop their vocabulary, reading and writing ability
and comprehension skills.
I create poems, limericks and even the occasional song for both business and
pleasure and I am always happy to consider commissions for specific occasions.
Writing is my passion and I produce and edit some form of copy every single day. I'm an adaptable and creative writer, able to write content in different styles and formats as per strict tone of voice guidelines and have a good understanding of search engine optimisation and how to optimise copy for SEO. I also understand that the effectiveness of content is just as important as writing high quality and engaging content and use research, analytics and social platforms to measure content and obtain audience insights to support content strategies. I thrive on deadlines and work just as well in a team as I do working on a project independently and approach every job with a huge amount of enthusiasm and a determination to produce the very best piece of work I can.
That is the promise I give to all of my clients and relish the challenge. I can assist in any aspect of the following:
Writing, editing and proofreading original web content.
Social Media management.
Marketing campaigns and business development.
Producing articles, blogs, white papers and other forms of online content.
Executing work based on SEO content best practice.
Brainstorming and ideation for content development and campaign strategy.
Editing copy produced by others.
Writing high-quality copy quickly, efficiently and to tight deadlines.
Contributing to internal and external company communications (newsletters, thought pieces etc).
"We loved Nico's passion, energy and creativity - fabulous work"
Jo Spencer - Kerry Foods
"Wow, this story really packs a punch! It's a jolly, calamitous read that moves along at a very neat pace. The character of Nana is very humorous and I really enjoyed the way she speaks and the way that Nico has written her."
Maria Tunney - Walker Books
"Great stuff by Nico, it's exactly what we wanted for our Experiences packages. Nico has written the copy in such a charming and enticing way that it makes me want to hire a car and go there myself!"
Josh Darling - Orto
"A brilliantly composed, aptly poignant and deeply moving poem that has quintessentially captured the solemnity of
a repatriation ceremony and what it's all about."
A C J Jelinek- Household Cavalry
"We love Nana's Knickers, it's fantastic! It's such fun and the illustrations are wonderful. It's the most popular book on the ward!"
Irene Axon - Alder Hey Children's Charity