Copy

I’ve worked as a creative and copywriter on campaigns that cut across TV, web, print and video and have composed content, original concepts, articles, straplines, scripts and decks that assist in the creation of integrated advertising campaigns designed to inform, engage and excite audiences. I provide copywriting services for digital engagement including website content, SEO, social media management, e-mail marketing, banners and taglines, white papers and creative concepts for brand strategy and marketing campaigns. I can also assist in producing content for letters, press releases, marketing reports, catalogues, flyers and brochures.


Concept and content for print campaign.

Digital content creation for website.


Case Study: Following the brief from the client I pitched my content to a target market (predominantly women with families and young professionals in their 30’s), who have busy schedules and little time to carry out the weekly shop, yet still enjoy cooking and consider family time and healthy eating to be a very important part of their lives. With this in mind, I have also been as brief as possible whilst still conveying all the information required in a clear and concise manner optimised for SEO. The content is warm and conversational to align with Gousto’s overall tone of voice whilst keeping a sense of how seriously Gousto cares about providing quality, local sourcing and zero waste etc. I have referenced Gousto's ‘Good Egg’ award as although many companies declare a commitment to animal welfare, few can back it up with such clear evidence.

Client: Ocado


Title: The Other Way

Format: Radio

Length: 30 Seconds



(SFX: Busy Supermarket)

Harassed Mum:

Racing round the aisles at over 60 miles an hour,

searching high and low for olives - where's the spelt organic flour!?

Whilst politely being battered by the baskets and the trollies-

and the friendly fight to find the freshest fruit and firmest caulis...

Keeping all the kiddies calm with comics, crisps and cake,

then a 40 minute queue to find... I didn't get the steak.


(SFX: Calm classical music)

Relaxed Mum:

Or there is the other way, the one that's pure simplicity:

o-c-a-d-o.com - I let it all just come to me.


Ocado. Choose the easy life.



END

Concept and content for 30 second radio advertisment.

Simply Learning Tuition is the trusted partner to parents not only in London but across the globe, introducing them to the highest calibre of private tutors covering all academic subjects and levels. Our aim is to have a positive influence on every stage of a child’s academic journey ensuring they benefit fully from their education and grow in to confident, well-rounded young people.

 

We take the time to understand your family’s aspirations and recognise the importance of getting to know each child’s educational requirements, learning style and personality. This allows us to match your child with a private tutor who is best suited to them and can help them excel academically. This process is especially important if your child requires home schooling and a live-in tutor. Our educational consultants have extensive knowledge that allow parents to make the best choices for their child’s schooling and strategies to help them achieve their goal.


We are here for parents at every step of their child’s educational journey from nursery to university. As our relationship with every family is unique we encourage you to call and speak to one of our consultants and see how together, we can give your child the tools they need to succeed.


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"We enlisted Nico’s help to revamp our copy - a challenging task becasue we needed to deliver a consistent tone of voice across an established brand, but at the same time refresh and simplify our message. Nico did both brilliantly."


Nathaniel McCullagh - Founder and Managing Director, Simply Learning Tution

PRIVATE TUTORS AND EDUCATION CONSULTANTS

Digital content creation for website.


Digital content creation for website.

 

Concept and content for print campaign.

Digital content creation for website.

Client: EasyJet


Title: The Three Witches

Format: Radio

Length: 30 Seconds



(SFX: Bubbling cauldron. Thunder and lightening)

Witch 1:

When shall we three meet again - in thunder, lightening or in rain?


Witch 2:

Or...I was thinking sunny Spain?


Witch 1:

Ehh!?


Witch 2:

Well it's the Easyjet Autumn sale again! Thousands of seats reduced in price -


Witch 3:

Oh I'd love to jet off somewhere nice.


Witch 1:

With click of mouse on page of web -


Witch 2:

Or you could just use your phone instead. Oh come on, girls, let's have some fun!


All:

Let's Easyjet to winter sun!


ANNCR:

The Easyjet autumn sale - now on! Check website for details.


Witch 1:

Who's packing the cauldron?



END

Concept and content for 30 second radio advertisment.

Concept and content for print campaign

Digital content creation for website.

CONTACT


nico@nicorussell.com


Nico Russell©2020